Surrounded by galleries within the Chelsea neighborhood of New York Metropolis, the new places of work of Roc Nation match proper in with founder and rapper JAY-Z’s assortment of recent artwork displayed all through. Working intently with Roc Nation’s CEO, Desiree Perez, architect Jeffrey Beers designed a modern, collaborative atmosphere completely complementing the leisure firm’s spectacular roster of expertise and different inventive ventures.
From Desiree Perez, Roc Nation’s CEO:
The very first thing a customer notices is that it’s open, clear and daring. I need the workers to really feel inventive with out sensing boundaries and I feel that makes an infinite distinction in what they carry to the desk, when it comes to concepts.
A mixture of supplies together with buffed concrete and blackened steel framed glass have been paired with heat walnut accents and textured wallcoverings that end result within the refined but snug areas. “From the beginning, we needed to seize and specific the hip, trendy, business main tradition of Roc Nation. The design needed to be daring and fearless, and to attach with the inventive shopper ethos,” Jeffrey Beers says. “We took a hospitality strategy to the format and planning of the interiors. The foyer entrance and sixth flooring reception are daring and alluring. All through the flooring, we designed lounge areas to encourage gatherings and individual to individual connectivity amongst workers and guests.”
Good for these COVID-19 instances, they selected to surround particular person places of work behind framed glass partitions that hold the hallways light-filled and reflective.
White partitions, concrete flooring and black accents make for a clear backdrop to the fashionable furnishings and modern artwork. Beers says, “Individuality and creativity are inspired at Roc Nation and workers can enhance their very own work area.”
A round room acts as a Social Media Theater with a mixture of snug curved sofas and work tables.
4 government suites have been customized for every of the executives with a residential aesthetic that includes curated furnishings that really feel luxe but snug. Beers notes, “The 4 government places of work have been customized to enhance every executives’ personal distinctive persona, style and function within the firm.”
Perez says, “My workplace feels robust, gender-free and it’s edgy. I’m easy in type and this comes throughout within the shade palette and within the precise setup.”
Pictures by Eric Laignel.