Francesc Rifé pairs uncooked concrete with pink cloth in ASH Mallorca shoe store
Spanish designer Francesc Rifé has created a particular inside for a shoe retailer in Mallorca, utilizing shades of sentimental pink and pale gray.
The ASH Mallorca retailer in Palma options curving concrete surfaces and suspended black cabinets, set towards a backdrop of sentimental pink curtains.
There are few different parts within the 95-square-metre area, making certain that sneakers are capable of stand out.


“A acutely aware and austere choice of supplies defines the form and configuration of area,” mentioned Francesc Rifé Studio.
“The hardness of the concrete provides option to the softness of the material, and the virtues of the curved strains compete with daring footwear proposals with a fantastic persona.”


The ASH Mallorca retailer is organised over two ranges. On the bottom ground, a central walkway is framed on each side by raised concrete platforms.
Slender cabinets are set above these platforms, supported by black metal tubes that reach from ground to ceiling.


A curved staircase leads all the way down to the basement. Though this component was already in place earlier than the fit-out, its clean form matches the curves of Rifé’s design.


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The basement has a extra free-flowing format, framed by a big S-shape within the ground plan. Cabinets and curtains comply with the identical line, and the impact is emphasised by spotlights within the ceiling.


On each flooring, storage and checkout areas are hid behind the pink curtains, in order to not disrupt the aesthetic.
Rifé’s studio describes the temper created by this textile as “romantic and energetic”.


“A light-weight pink textile layer unfolds over the physique of the store and emotionally connects the bottom ground with the basement,” mentioned the studio.
“The lightness of this fundamental component generates fixed and spontaneous actions all through the venture,” it added.


Concrete cylinders perform as extra show stands, whereas bigger pink cylinders present seats.
Hid lighting parts function in all places, serving to to make every component really feel impactful. “The sunshine supply is all the time hidden to focus all consideration on no matter it’s lighting,” mentioned the studio.


Francesc Rifé Studio has accomplished numerous shops for ASH, together with areas in London and Shanghai.
Different tasks by the studio embrace a serene clinic, a market-style restaurant and a meals analysis studio for Ferran Adrià’s El Bulli Lab.
Pictures is by David Zarzoso.
Venture credit:
Inside design: Francesc Rifé Studio
Technical lighting: Arkoslight
Development: Montaggio