Too quickly: Advertisements celebrating Blues mistakenly run

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7:08 PM ET

Greg WyshynskiESPN

ST. LOUIS — In a letter revealed by the St. Louis Put up-Dispatch on Sunday, St. Louis Blues proprietor Tom Stillman thanked his followers after “the elation of breaking via and bringing St. Louis its first-ever Stanley Cup.”

One downside: The Blues have not really received the Stanley Cup but. The letter, in addition to just a few congratulatory ads, appeared within the digital version of the newspaper hours earlier than the staff was scheduled to play Sport 6 of the Stanley Cup Ultimate in opposition to the Boston Bruins, main the sequence Three-2.

The advert pages had been seen within the subscribers-only E-edition of the paper and had been eliminated. However not earlier than various readers famous them, they usually hit social media.

2 Associated

“Profitable the Stanley Cup was a dream come true for thus a lot of you. All of us will bear in mind the place we had been, what we did and the way we felt when the Blues introduced the Cup dwelling,” wrote Stillman.

Later within the letter, the Blues actually did what no hockey fan needs their staff to do earlier than successful: They deliberate the parade.

“We’re so very happy with our gamers, our group and our followers. And now, collectively, we will lastly say ‘We received the Cup for St. Louis,'” Stillman wrote. “We look ahead to celebrating with you as we parade the Cup down Market Avenue.”

Additionally revealed was an advert from Enterprise, the title sponsor of the staff’s area, congratulating the Blues on “successful the Stanley Cup” and publishing a “2019 Stanley Cup champions” brand with the Blues’ image on it.

Beth O’Malley, on-line content material coordinator for the St. Louis Put up-Dispatch, stated that “in preparation for the end result of the Stanley Cup Ultimate, a few of our readers received a sneak peek at what our advertisers are hoping to say to the Blues, the followers and St. Louis. We apologize for the sneak peek and hope to share their messages with everybody very quickly!”

Whereas some Blues followers could recognize the “sneak peek,” one wonders what number of are cautious of this untimely victory lap being a possible jinx.



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