Millionaire Supa Cent Shares Her Secret To Making Hundreds of thousands
Reynell Steward, a.ok.a. Wuzzam Supa or Supa Cent, will not be getting Forbes covers just like the “self-made” Kylie Jenner however she’s one magnificence mogul that everybody ought to learn about.
If you happen to’ve seen her earlier than, you in all probability caught her on Instagram. The social media star turned CEO of the viral cosmetics model, The Crayon Model made headlines final yr for an unimaginable quantity of gross sales in a short while. This former waitress discovered her true calling in a “Field of Crayons” eyeshadow palette that actually took the sweetness neighborhood by storm, and nobody was anticipating it.
I’ve been a fan of Supa since coming throughout her hilarious movies years in the past, and falling in love together with her persona. My finest good friend and I sit round speaking about Supa’s success and the way inspirational her story is so after I discovered that she was going to be at Beautycon LA this yr, I used to be stoked about assembly the sweetness business disruptor.
Supa used her love for magnificence and cult-like social media following to launch her insanely profitable enterprise in 2017. Along with her line of merchandise, together with brightly coloured eye-shadow palettes, lipsticks, eye pencils, and highlighter, Supa created a model that particularly had Black girls in thoughts and that has made all of the distinction.
The Field of Crayons palette is marketed in direction of make-up newcomers, however for the reason that colours are deliberately vibrant, one thing that Black girls want to ensure that cosmetics to be seen on their pores and skin, folks spent all their cash on the sport altering product. Well-known crayon model Crayola even subsequently launched their very own make-up line resembling her product with out giving Supa Cent any of the credit score. Do not we all know how that goes. Though Supa did not have the identical neatly path as among the different magnificence CEOs, she is totally unphased by being copied by legacy manufacturers.
“It doesn’t hassle me! I’m a multi-millionaire. They don’t have to simply accept me, and so they can attempt to copy all they need. I’m nonetheless making a living,” She mentioned after we met in August.
The sweetness business grosses practically $four billion per yr and Supa has carved out her personal slice of that pie. Whereas spectacular, it was nonetheless no simple feat for the sweetness entrepreneur to make a reputation for herself. Her recommendation for the subsequent technology of budding magnificence manufacturers house owners is to not count on unyielding assist from these closest to you proper off the bat.
“Your loved ones will assist you after the strangers assist you,” she defined. “Attain out to the individuals who don’t know you, as a result of in the event that they love your merchandise, then they are going to start to like you. And most significantly, while you’re selling, be sure you contact all demographics.”
Grossing $1 million in income in beneath two hours throughout her 60% off Cyber Monday sale, Supa proved simply how a lot love she actually will get from her followers! With all of her success in solely two years, I needed to ask her what the key sauce is to her success? She mentioned, “The key sauce is partaking along with your followers. I interact with all my followers, I interact with everybody. Whoever involves my web page, I interact with them! I promote rather a lot and I’m concerned with the people who spend cash with me!”
Associated: Taking Them To Class! This Black Make-up Mogul Makes $1 Million In 90 Minutes
As a newlywed, mother-of-two and enterprise proprietor, Supa not too long ago discovered that there isn’t any approach she may be superwoman on a regular basis. After experiencing a well being scare that landed her within the hospital, the 31-year-old mogul was very open in regards to the significance of studying how essential self care is regardless of how busy you’re.
“Your well being comes first, and your enterprise comes second, so I’m studying to eat higher, eat extra, and really have sugar,” She instructed me. “We expect sugar is dangerous for us, however we really need it.”
Supa Cent is really is an inspiration, particularly for fellow Black girls. She’s proof that it is by no means to late to begin one thing, even studying.
