Maserati Desires To ‘Simply Do It’, Indicators Ex-Nike Advertising and marketing Boss
FCA has named Davide Grasso as Chief Working Officer (COO) of Maserati in an try to breathe new life into the Italian sports activities automobile model and enhance gross sales.
Grasso was a long-tenured govt at Nike, the place he even acted as Chief Advertising and marketing Officer for somewhat over three years, earlier than turning into President and CEO of Converse in 2016 – a place he held till February of this yr.
At Converse, Grasso positioned the enduring streetwear model for long-term sustainable progress, one thing Maserati might positively use shifting ahead. FCA additionally appointed him to the corporate’s Group Government Council, or GEC.
“With Davide’s arrival, we proceed to spherical out FCA’s senior management workforce with world class expertise,” mentioned FCA boss Mike Manley. “He brings a wealth of name experience to one of the crucial historic marks within the automotive world. […] Davide can be a precious advisor to the GEC on model issues throughout the FCA portfolio.”
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In the meantime, the previous Nike and Converse exec had this to say about his new place: “Becoming a member of Maserati at such a transformational time is a unprecedented alternative that speaks to my ardour for automobiles, nice manufacturers and my private Italian heritage. Working with Mike Manley, Harald Wester and the remainder of the FCA workforce can be a privilege. I’m honored to be becoming a member of FCA at such a defining and transformative second for the corporate and the business.”
In a associated transfer, Fiat Chrysler additionally appointed Harald Wester as Government Chairman of Maserati, thus increasing on his duties as Chief Technical Officer to incorporate world powertrain and world automobile engineering for the group.
