Lotus has a brand new emblem
Lotus is steeped in historical past. For the final 71 years, the sports activities automobile firm has been hand-building automobiles in Hethel, England, and each Lotus constructed over that seven-decade span has adhered to founder Colin Chapman’s philosophy of “simplify and add lightness.”
However issues are altering shortly at Lotus. With new Chinese language possession, the agency is trying to the long run and, to that finish, will quickly introduce an all-electric hypercar, known as Evija, with almost 2,000 horsepower. To higher mirror that daring new future, Lotus has determined it’s time for a brand new emblem. The corporate shared the brand new emblem in a Thursday launch.
New Lotus emblem
The brand new emblem’s form is similar to earlier than—it consists of a quarter-circle contained inside a bigger round define. However Lotus has tweaked the brand’s font to attain the brand new look. The letters ACBC (that are the initials of the corporate’s founder, Anthony Colin Bruce Chapman) are actually sans serif, as are the letters that kind the LOTUS typeface. The phrase Lotus is now straight as an alternative of curved to observe the arc of the inside quarter-circle. And the chrome-like define is gone.
Lotus logos over time
“We’ve regarded again on the authentic Lotus roundel and considered Colin Chapman’s philosophy—to simplify and add lightness,” Simon Clare, the corporate’s Government Director, International Advertising and marketing mentioned. “We’ve utilized that to create a brand new roundel, taking the load out of the lettering and adapting the spacing. We’ve additionally straightened the phrase ‘Lotus’ so it’s in step with the Lotus wordmark.”
The introduction of the brand new emblem was made together with an announcement that Lotus would be the chief sponsor of the newly promoted Premier League soccer staff, the Norwich Metropolis Soccer Membership. That multi-year partnership will see the Norwich Metropolis’s coaching facility and Academy renamed The Lotus Coaching Centre and The Lotus Academy.
