Kris Grikaite Is as Good as Gold in Loewe’s Placing New Perfume Marketing campaign
Perfume campaigns have grow to be fairly formulaic and lengthy gone are the times of Carmen Kass‘ iconic Christian Dior marketing campaign and Sophie Dahl‘s legendary and controversial marketing campaign for Yves Saint Laurent. Over current years, much less has at all times been extra and Loewe retains the development going with the revealing of its newest perfume promoting marketing campaign. Discussion board favourite Kris Grikaite stars within the putting marketing campaign for Loewe’s Aura scent with the Russian mannequin dripping in gold whereas posing earlier than a clear white backdrop for the Craig McDean-lensed picture.
IMAGE: PERFUMESLOEWE.COM
For almost all of our discussion board members, the marketing campaign hit all the fitting notes. “That is actually fairly spectacular as a magnificence shot. Fragrance campaigns have grow to be so literal and corny so I reckon it’s a winner. Very a lot into what Loewe is about proper now,” praised Benn98.
“Now that is nice, I like once they do enjoyable, artistic magnificence pictures for campaigns,” heralded FashionMuseDior.
[ Not a tFS discussion board member but? Click on right here to affix! ]
“I like this, purely for the way it doesn’t fail to make an influence, although it does really feel extra magnificence shot versus a perfume marketing campaign. One thing dynamic and visually-arresting like it is a welcome change from the likes of Jennifer Lawrence’s pedestrian Pleasure by Dior campaigns,” voiced vogue28.
Sharing the identical enthusiasm was Joromana: “I like how lovely that is. I don’t get it as an advert for a perfume, particularly for a model like Loewe. However as a stand-alone picture, it’s fairly lovely and at all times joyful to see Kris Grikaite in something.”
Though not everybody was joyful. “The lens and angle used supply no visible curiosity. All I see here’s a run-of-the-mill magnificence shot. The make-up is wild so why not use that as inspiration for the images?” questioned GivenchyHomme.
“Has a chemical plant exploded? As a result of Kris appears to be like like she’s simply survived a catastrophe. Trying on the image offers me uncomfortable chills,” acknowledged Royal-Galliano.
Like what you see? Share your ideas on Loewe’s newest and be part of the dialog right here.
