Dreezy Is The Face Of PUMA’s Latest Summer time Marketing campaign
After releasing her new album, Massive Dreez, earlier this 12 months, the Chicago rapper makes her debut with PUMA within the model’s newest CALI Daring marketing campaign, Monday (June 17). The footwear attire large hand-picked the hip-hop star as its vibrant new face not simply due to her unimaginable trend sense, however as a method to additional incorporate music with trend and sports activities—a hybrid tradition PUMA prides itself on fostering an increasing number of in the present day.
“The brand alone has at all times stood out as fierce and highly effective to me,” Dreezy tells BET. “PUMA has been a stamp for fashionable and cozy garments since I can keep in mind. You’re what you put on, and PUMA is clear and revered.”
Courtesy of PUMA
Dreezy, who fancies herself a “fashionista,” joins the sneaker workforce alongside fellow musicians Selena Gomez, Meek Mill, Massive Sean, G-Eazy, Yo Gotti and YBN Cordae, amongst others.
“My music makes you wish to transfer, dance and, generally, get attractive. You are able to do that and extra in your PUMA gear and never even understand how good you look doing it as a result of it’s so versatile and easy!” Dreezy gushes over how the model enhances her music.
PUMA’s latest fashion beneath the CALI franchise, the CALI Daring is an all-white sneaker juxtaposed with daring PUMA branding on the outsole, full leather-based higher and stacked platform for a playful however basic look. It’s a completed product Dreezy is proud to signify.
Courtesy of PUMA
“I’ve all people’s quantity. I choose all of my items. I approve the photographs and I even attempt to give options after I can with no matter we’re attempting to perform,” the 24-year-old says, admitting she hopes to additional construct on her new partnership. “We already began taking pictures within the line, and I met the PUMA fam. Hopefully a capsule collab comes sooner or later. I wish to go all out with the model.”
On the heels of her debut LP, Dreezy is already engaged on her second album, taking her time to good its sound and content material. Count on a visitor verse from her on Dreamville’s album Revenge of the Dreamers III and upcoming music movies for “Love Somebody” that includes Jacquees and her new single, “Ecstasy,” respectively.
For extra data on Dreezy x PUMA’s new gem, go to right here.
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