Chevrolet patented brake rotors with the Chevy bow tie stamped into them
Automakers love to search out new and inventive methods to include their brand into a brand new car’s design—within the headlights, the entrance grille and even in windshield graphics. However a newly leaked patent reveals Chevy is likely to be getting ready to go over-the-top within the logo-placement arms race.
In line with a patent found by Automotive and Driver, Chevrolet is toying with the thought of manufacturing a brake rotor with the Chevy bowtie brand drilled into it. The patent utility “pertains to a brake rotor having an ornamental insert” and makes the case that such a design “is fascinating to offer a technique to successfully and lastingly mark parts with out including prohibitive value to the manufacturing course of or compromising part high quality.”
Chevrolet brake rotor
The design consists of 5 bowtie logos—4 bigger logos which can be evenly spaced throughout the face of the brake disc and a fifth situated on the brake rotor hat. That final one is an fascinating placement since it will be coated by the wheel and subsequently solely seen throughout servicing.
Sadly, the patent didn’t shed any mild on Chevy’s plans for the branded brake rotors. Such a design appears somewhat gimmicky for a manufacturing car, however it may make sense as an aftermarket unit focused at die-hard Chevy followers. In fact the brake design might simply be a wild concept that Chevy determined to patent with none actual plans to place it into manufacturing.
Has Chevy found the following scorching, new business pattern? Or will the thought of branded brake discs be stopped useless in its tracks? We’ve our guesses.
