Cheeky VW advertises handbook transmission as anti-theft gadget

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Driving a automobile geared up with a handbook transmission today is one thing of a rarity among the many public, however this rarity has was one thing positve for homeowners of manual-equipped vehicles.

It appears the decline of three pedals and a stick has produced quite a few headlines declaring would-be thieves have been thwarted for his or her lack of information.

Volkswagen tapped into these emotions for its newest commercial. Showcasing the brand new Jetta GLI (a Golf GTI with a trunk), the advert locations two males contained in the automobile speaking about their love-hate relationship with music. For some purpose. After that bizarre dialog, the motive force parks the automobile on the road earlier than his pal questions why he did not lock the automobile. “It is a stick shift,” the motive force replies. In a humorous nod to the auto business’s obsession with self-driving automobile know-how, VW pitches the Jetta GLI as a automobile for self-driving folks. Very intelligent, certainly.

2019 Volkswagen Jetta GLI

VW has a historical past of stark, blunt promoting that dates again many years in the past. Famously, the “Suppose Small” marketing campaign rolled out with the unique Beetle. It is good to see the identical type of angle and creativity contained in the model to today.

As for the Jetta GLI, it is a fairly cheap option to earn kicks on the highway. The sedan receives a 2.Zero-liter turbo-Four that produces 228 horsepower and 258 pound-feet of torque. As well as, there are just a few Golf GTI hand-me-downs current for good measure, such because the brakes and DCC adaptive dampers on some trims.

For non-self-driving folks, as VW referred to them as, the Jetta GLI does provide a 7-speed dual-clutch computerized transmission as an $800 choice.

 

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