Bella Hadid Takes Us Again to the 90s With Helmut Lang’s Pre-Fall 2020 Marketing campaign
This would possibly simply be the 12 months of Bella Hadid. Thus far in 2020, Bella has 4 Vogue cowl appearances underneath her belt and quite a few campaigns for main style homes (suppose Burberry, Missoni and Moschino). Now Thomas Cawson welcomes Bella again because the face of Helmut Lang for the model’s Pre-Fall 2020 assortment. Within the gorgeous studio photos, Bella morphs into her doppelgänger Carla Bruni (as soon as once more) for the 90s-inspired marketing campaign captured by photographer Ethan James Inexperienced.
IMAGE: HELMUTLANG.COM
The marketing campaign hit all the precise notes on our boards. “Ugh, these photos are annoyingly gorgeous,” admitted dodencebt.
“Very 90s Carla Bruni by Patrick Demarchelier,” mikel identified.
“I assume the pitch was Carla Bruni for Vogue Italia by Steven Meisel in 1993,” stated Lola701. “That being stated, it’s all very lovely even when it has nothing to do with Helmut Lang. Helmut Lang is now an American model so it’s tough to get the European edge with out having that tradition.”
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Marc10 was additionally an admirer: “The references are apparent, however that is fairly gorgeous. A number of the strongest pictures I’ve seen of Bella, she appears to be like unbelievable.”
“I’m ALL for this, truthfully have zero complaints. A very gorgeous marketing campaign — only a traditional studio setting, easy styling and Bella transporting us again to the 90s by morphing into Carla Bruni. What extra might I probably ask for?” requested vogue28.
“Lovely. I’m impressed how a lot Ethan James Inexperienced has advanced as a photographer. It seems like yesterday when his modeling days have been simply beginning and a few years later he’s channeling Meisel like a professional,” praised an equally impressed Legolas.
IMAGES: HELMUTLANG.COM
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