An Electrical Automobile will change Audi TT, confirms the Producer

As hinted by the CEO in March, the Audi TT sports activities automobile goes away. The alternative shall be an “emotive” electrical automobile.

Earlier this yr, Audi CEO Bram Schot instructed Autocar that the Audi TT isn’t the icon that the corporate needs to have for the long run. He additionally hinted at the potential for the TT being changed. Properly, that has now been confirmed at Audi’s annual basic assembly. The sports activities automobile is about to be wiped off the slate and a brand new electrical automobile will take its place.

The dwindling gross sales within the compact sports activities automobile market in addition to Audi’s intensive plans to go electrical solely made the choice a fast one to take for the producer. Bram Schot talked about, “Actuality exhibits that we as an organization have been concerned in too many initiatives for a number of years. Focusing additionally contains leaving issues out. The Audi TT, for instance… In just a few years, we’ll change the TT with a brand new emotive mannequin in the identical value vary: with an electrical automobile.”

Issues couldn’t be any extra clear than that. What stays to be instructed is when the Audi TT shall be faraway from the portfolio. There may be additionally the query of whether or not the electrical automobile that he talked about shall be taking on the nameplate of the sports activities automobile about to fulfill its finish.

Whereas the Audi TT had a vital function to play in constructing the Audi model in world markets throughout its 21-year-long life, the change in buyer tendencies and shopping for patterns made the compact sports activities automobile much less interesting to the target market of younger patrons.

Supply: Audi