After releasing six albums to crucial and business success over the span of a decade, Tyler, the Creator lastly scored an official No. 1 album on the Billboard charts with IGOR. His final album, Flower Boy, debuted and peaked at No. 2.
Tyler clinched the highest Billboard spot with 165,000 equal album items, beating out DJ Khaled who took second place with 136,000 album items, in keeping with The New York Occasions. Tyler bought greater than twice the variety of albums than Khaled did, racking in 74,000 gross sales in comparison with Khaled’s 34,000. However in relation to streaming stats, Khaled took the lead with 123.2 million streams in comparison with Tyler’s 122.9 streams.
(Learn: Tyler, the Creator Blossoms on the Masterful IGOR)
So how did he do it? Properly, he used that commercialization to his benefit, as any music large would do these days (ahem, Taylor Swift and Arcade Fireplace). Tyler included a replica of IGOR in particular merch bundles like coloration variant hats, flashy stickers, and even political garden indicators. To be honest, DJ Khaled went the bundle route additionally, although he selected to promote power drinks.
Actually, it’s onerous to consider it took this lengthy. Tyler, the Creator is likely one of the hottest, if not the most well-liked, member of Odd Future (alongside Frank Ocean and Earl Sweatshirt). It’s simple to see his affect in every single place: his style line, his cameos, his unending string of reside performances, his personal ever-growing music competition Camp Flog Gnaw. Above all else, it’s the swarm of a swelling fandom that’s the toughest to disregard — and arguably what ought to have propelled him to the highest of the charts far earlier. This time round, it seems like that fandom obtained him to No. 1 formally.