Regardless of a Stellar Solid, Etro’s Fall 2019 Marketing campaign Falls Quick

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Etro isn’t a model our discussion board members covet and it’s been some time since an promoting marketing campaign from the Italian trend label manged to seize our consideration (it was again in 2015 to be actual). Though with the revealing of its Fall 2019 marketing campaign, Etro’s luck could also be altering as our members couldn’t cease speaking in regards to the newest pictures. In stark distinction from final season, Etro picked photographer Cass Fowl to seize the marketing campaign on location in New York Metropolis. The adverts function an entire host of fashions, together with Grace Elizabeth, Andreea Diaconu, Amber Valletta, Taylor Hill, Hiandra Martinez, Marisa Berenson and a handful of male fashions.


Members of our boards had been divided. “It’s like a collage of parts from different campaigns — Donna Karan’s metropolis backdrop, Ralph Lauren’s face, Chloe’s wild-at-heart romanticism with the horse, and a reminder of Louis Vuitton’s baggage,” identified tigerrouge.

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“Can somebody clarify to me why Cass Fowl will get a lot work? I can’t actually see something distinct, beautiful, polished or artistic from these photos,” declared dontbeadrag.

“So that you ebook a bunch of beautiful superstars and find yourself with this? I’d require a refund,” stated aracic.

Additionally unimpressed was GivenchyHomme: “I hate this. It appears like a seasonal advertorial for an American division retailer. I count on extra from an Italian model. Additionally, what did they do to poor Grace? That may be a lady that doesn’t want retouching!”

Etro F/W 2019.20 by Cass Bird


“Wow, it couldn’t look extra Ralph Lauren if it tried! I’ve at all times related Etro’s campaigns with a visible fluidity. Flowing paisley attire layered on a paisley set, ladies in movement in a road scene,” commented an underwhelmed Benn98.

“That is actually terrible!” proclaimed grimm.

Though not everybody disliked the marketing campaign. “By no means been one for Etro, however I like this. Cass Fowl isn’t a favorite of mine, both, however she’s impressing me right here, love the New York setting and the styling. And whereas it’s so fantastic to see Marisa Berenson, it’s Grace Elizabeth who utterly steals the present for me right here,” admired vogue28.

“I prefer it. Lovely individuals, stunning garments, stunning location, stunning horse, stunning photographs. No complaints,” voiced MyNameIs.

Etro F/W 2019.20 by Cass Bird


Are you a fan? See extra from Etro’s Fall 2019 marketing campaign and be part of the talk right here.



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