Raimondi: 2019 is the suitable time for the brand new WWE 24/7 title … if executed appropriately

Raimondi: 2019 is the suitable time for the brand new WWE 24/7 title ... if executed appropriately

12:18 PM ET

Marc RaimondiESPN

Mick Foley launched WWE’s new 24/7 championship on this week’s Monday Evening Uncooked. He mentioned that the brand new title could be defended “anytime, anyplace, anyplace.” Most significantly, Foley mentioned “each famous person” might win it, whether or not that wrestler be on Uncooked, SmackDown, 205 Stay, NXT, NXT UK and even be a WWE legend.

The 24/7 championship brings unpredictability at a time when storylines seemingly get stale a bit too rapidly. From the ring to backstage to parking heaps and extra, this new championship basically creates must-see moments on demand.

Foley dropped the title within the ring and a number of WWE’s midcard expertise got here out to attempt to seize it. There was Cedric Alexander and Mojo Rawley. Eric Younger and The Good Brothers. After a scrum, Titus O’Neil turned the primary champion by selecting up the vacant title within the ring earlier than Robert Roode pinned him on the ramp as he celebrated. Roode ran away, however earlier than Uncooked went off the air, R-Fact ended up holding the 24/7 title after throwing Roode right into a automotive within the car parking zone.

Anytime. Anywhere. Anyplace. 2️⃣four️⃣/7⃣.@RealMickFoley simply unveiled the #247Championship on #RAW! pic.twitter.com/7TkRq4HWMi

– WWE (@WWE) Could 21, 2019

What do all these names have in widespread? They’re all males.

Foley mentioned “each famous person” might vie for the title. So the place had been all of the members of the ladies’s division?

The 24/7 championship, impressed by the previous WWF Hardcore title that had a 24/7 stipulation, could possibly be a recent addition to WWE programming, however girls ought to be capable to win it as 4 did in the course of the tenure of the Hardcore title. There’s loads of feminine expertise on WWE’s roster and never everyone seems to be concerned in a present storyline, so why not add them to the chaos that’s the lifeblood of this title?

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Think about if Tuesday night time on SmackDown, when Carmella was serving to disguise 24/7 champ R-Fact, her true motive was to double-cross Fact and win the title for herself? That is compelling stuff. And maybe that’s the eventual payoff, which might be improbable. Hopefully WWE sticks to the “each famous person” description.

WWE teased doing an intergender match earlier this yr after Nia Jax entered the lads’s Royal Rumble, however by no means adopted by means of on it. This could possibly be a option to do intergender wrestling with none precise wrestling — simply humorous skits backstage. Which may not placate the followers calling for full intergender matches — which have been profitable on the indies — but it surely’s an honest first step that might probably result in extra.

The 24/7 thought itself is a novel idea, and it makes extra sense now than the 24/7 Hardcore title did within the late 1990s and early aughts.

Raimondi: 2019 is the suitable time for the brand new WWE 24/7 title ... if executed appropriatelyR-Fact pins Robert Roode within the car parking zone to win the 24/7 championship on the finish of Monday Evening Uncooked. WWE

This can be a social media period, and extra storytelling is finished in WWE away from a tv display than ever earlier than. This would possibly as properly be known as the Social Media title, as a result of there’ll probably be title adjustments on Twitter, Fb and Instagram. Heck, even SnapChat. The WWE’s engagement editors higher put money into some snug sneakers and maybe a referee shirt. Not do followers want to attend for Uncooked or SmackDown to see the title change palms, as a result of in 2019, there’s at all times a digital camera able to stream stay on some platform.

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The 24/7 championship is a comedy title, and WWE ought to completely exploit that for as a lot because it’s price. Japan’s DDT promotion has the Ironman Heavymetalweight championship, which sarcastically is a spoof of the previous WWF Hardcore title. The Ironman Heavymetalweight title may be gained by anybody or something — and has been. Previous winners have been a cat, a blow-up doll and Vince McMahon’s star on the Hollywood Stroll of Fame. But in addition large names like Asuka and Kota Ibushi. It is fully zany and one thing WWE can take inspiration from.

Actually, the important thing right here is intelligent storytelling, and that’s no straightforward process week after week, not to mention while you open up numerous social media channels. There needs to be some thought behind these ministories and it could’t get too out of hand just like the previous Hardcore title did.

Stretching from 1998 to 2002, there have been 231 reigns of the Hardcore championship, per ESPN Stats & Data. Of these 231, 127 (59 %) had been lower than a day lengthy. One other 190 had been seven days or much less (82 %). Nearly all — 220, or 95 % — had been 30 days or much less. The common reign was seven days, so principally there was a brand new champ each week or so.

It might get mundane actually rapidly. The trick is making folks care about it by telling completely different sorts of tales on tv and social media. And never the intense varieties reserved for the Common title, the WWE championship and their ilk.

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The WWE 24/7 championship ought to be gentle, recent and spontaneous. Which is why including girls to the combination as contenders could be a optimistic wrinkle. It could be not like something WWE has finished shortly.

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