Examine Suggests 78% Of Non Sedan Homeowners Would Think about One In The Future

Ford, Fiat Chrysler Cars and Basic Motors have taken an axe to their sedan lineup, however they could remorse that call as a brand new examine has discovered that 78% of People who don’t at the moment personal a sedan would think about getting one sooner or later.

Commissioned by Nissan, the examine centered on U.S. shoppers who’re between the ages of 18 and 65. It discovered that youthful individuals are notably desirous about sedans as 86% of 18-34 12 months olds who don’t personal a sedan, would think about shopping for one now or sooner or later. Curiosity was additionally excessive in 35-50 12 months olds as 81% who don’t personal a sedan now would think about them sooner or later.

Amongst present sedan house owners, 89% of respondents mentioned they had been happy with their automobile. That’s a barely greater satisfaction fee than non-sedan house owners.

Whereas crossovers and vehicles are identified for his or her performance, it seems sedan house owners are nonetheless fairly blissful. In accordance with the examine, “95% of sedan house owners listed performance because the No. 1 factor they love about their automobile, versus 94% for non-sedan house owners.”

Nissan is undoubtedly happy with the outcomes of the examine as the corporate has launched an assortment of latest and refreshed sedans prior to now few years. Amongst them are redesigned Altima and Versa in addition to the facelifted Maxima. The corporate can also be placing the ending touches on an all-new Sentra which ought to echo the Sylphy which was launched in China earlier this 12 months.

Additionally Learn: Blue Oval Massacre: Ford Killing All Sedans In North America

In accordance with Nissan North America’s chief advertising supervisor, Rob Warren, “We see nice alternative within the sedan section, which is why we’re persevering with to launch all-new and refreshed merchandise.” He went on to say “sedans are nonetheless extraordinarily standard with our prospects” and famous the cuts by Ford and Basic Motors are “creating much more prospects for Nissan.”

Particularly, Warren mentioned youthful shoppers are drawn to sedans because of their mixture of versatility, worth and gasoline effectivity. He additionally famous sedans have gotten extra aggressive and that is serving to to draw youthful consumers to the section.