Regardless of a number of questionable collections, Virginie Viard’s Chanel promoting campaigns continuously hit the spot. Viard secured Steven Meisel for the model’s current purse marketing campaign. Karim Sadli’s Cruise 2020 advertisements that includes many fashions of the second left us in awe. And we nonetheless have Marion Cotillard‘s N°5 perfume marketing campaign to stay up for towards the top of 2020. A complete assortment of well-known faces come collectively for Chanel’s Fall 2020 marketing campaign captured backstage instantly after the gathering’s Paris Style Week showcase again in March. Everybody from Adut Akech to Abby Champion to He Cong to Rianne Van Rompaey and a complete lot extra pose earlier than the lens of photographic duo Inez van Lamsweerde and Vinoodh Matadin for the sequence of traditional black and white photographs.
How did Chanel’s newest fare on our boards? “Glad these terrible boots should not too distinguished, however this might simply have been a Karl Lagerfeld marketing campaign. It’s simply so lazy and secure to do a black and white studio marketing campaign for autumn,” critiqued Benn98.
“The artwork route may be very 80s/90s. The gathering was horrible and the marketing campaign is horrible! The styling is dreadful!” voiced Lola701.
“And these photos are alleged to promote the garments, the fantasy…” an unimpressed Srdjan chimed in.
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“The extra I see the pictures individually, the extra I like them. Everyone’s choice is simply phenomenal. As a marketing campaign for Chanel, I miss richness, exuberance and exclusivity. However actually campaigns below Karl had been even worse,” famous Vitamine W.
Discussion board member vogue28 wasn’t precisely upset: “Can’t blame Chanel by any means for repurposing these photographs caught backstage for the official mainline marketing campaign, particularly given the pandemic. It’s fairly genius and Chanel struck fortunate by having these at hand.”
“I feel it’s stylish, timeless, traditional,” authorized BlueRuin, however do you agree?
See extra from Chanel’s marketing campaign and share your ideas right here.