Artistic consultancy Culdesac has designed a retailer for grocery store chain Consum in Benicàssim, Spain, with easy, stripped-back interiors to make the store’s association comprehensible.
Valencia-based Culdesac designed the association, signage and furnishings of the shop, which can function a mannequin for Consum’s future retailers, to be clearer and simpler to know than conventional supermarkets.
“Shops ought to be designed so as to make purchasing simpler,” defined Borja Berna, senior inventive architect at Culdesac. “To assist folks and to make them journey in retailer in a cushty means.”
To do that, Culdesac has simplified the shop’s interiors by eradicating “visible noise” similar to aerial signage.
“This design was about determining which sort of components have been disturbing and deleting them, making solely components that have been going to assist consumers,” Berna advised Dezeen.
“We deleted noise and targeted on the important points. Colors, signage, lights and communication needed to create a cheerful go to to the shop and, on the identical time, create the model picture.”
Throughout the retailer the totally different sections have been organized in accordance with an organisation chart developed by Culdesac and Consum, inside a strict geometric association.
Spar grocery store shows groceries between curved wood ribs
“We have created an organistional chart: most necessary areas, corridors and head locations, perimeter, and cashier space,” defined Berna.
“Every half has been assigned a graphic design in accordance with the dimensions in area, however an important is that each one of them are in keeping with one another.”
All through the interiors, pure tones have been mixed with Consum’s orange branding.
“Color has additionally its personal perform,” mentioned Berna. “From a distance, it helps to outline massive areas and the cashier space. Orange is the model color, so the place to begin is a welcome space in orange.”
“An orange line connects the entire area, so this color isn’t misplaced,” continued Berna.
“White permits us to create a heat, clear and shut area. Shifting away from techno areas and getting near a well-known, pleasant retailer and purchasing expertise. Black lettering can also be one of the simplest ways [for shoppers] to learn.”
The design applied on the Benicàssim retailer shall be used at future Consum shops and can start to be applied throughout the chain’s 680 supermarkets in Spain.
Pictures is by David Zarzoso.