Beyoncé is the queen of surprises, and this time she despatched the hive right into a frenzy after releasing a sneak peek of her new Adidas x Ivy Park assortment.
On Thursday (Jan.9), Beyoncé launched a one-minute marketing campaign video on her YouTube channel of what we will anticipate from her first unisex assortment with Adidas. She stars alongside a bunch of fashions displaying off not solely the garments, however the power of the individuals carrying them.
Mannequin and activist Ebonee Davis is starring within the clip sporting her pure afro, whereas different dancers are showcasing their pure magnificence. Bey is seen sporting her Ivy Park branded box-braids with completely different appears from the road. The hues are burgundy, tangerine and ivory.
Check out the video beneath!
The brand new marketing campaign options gospel music within the background with constructive empowering voice-overs like, “I discover love in every part that I do” and “these obstacles should not going to cease me.”
We love that Bey continues to push the tradition ahead in every part that she does!
Along with the clip, the mogul posted extra photographs of herself sporting the brand new Adidas x Ivy Park assortment on her Instagram.
Bey appears resplendent in her blood orange sheer, balloon sleeve, pleated gown. This specific look is elevated from the athleisure really feel however stored true to the Adidas model by that includes the stripes down the aspect.
The Beyhive higher mark their calendars! The Adidas x Ivy Park assortment can be out there at Adidas.com and IVYPARK.com on January 18.